The Generali brand LINGS and Bank Cler are joining forces: Zak banking app users can now buy insurance cover for a day.
Generali expands its partnerships in the B2B2C area
Generali is expanding its partnership portfolio in Switzerland together with its subsidiary House of Insurtech Switzerland (HITS) and their digital insurance brand LINGS. “When selecting our B2B2C partners, it is important that we can generate true added value for our customers and are in the same places as they are,” says Pascal Renggli, Generali Lead Partnerships and Ecosystems. Through the partnership with Zak, Generali Switzerland will reach a target market that will gain added value from the digital insurance solution.
Relevance in daily life is paramount
The digital target market is looking for additional services that go beyond online banking. “Our Zak users want reasonably priced offers that they can take advantage of quickly and easily. This is why a seamless integration in the app is paramount,” says Patrick Kissel, Head of Zak Digital Banking. The insurance solution on a daily basis offered by LINGS meets the specific needs of Zak users.
Insurance on a daily basis with LINGS
There are about 45,000 Zak users, who can all now access LINGS directly though the Zak app to insure items on a daily basis – from a drone to a bike. The equipment can be insured against anything nasty: theft, destruction, damage and loss – even if you lose it yourself. For many users, the offer is ideal, uncomplicated and fair. They do not need to buy an insurance contract with a high annual premium and can now take out insurance on their equipment only for the time it is needed. This way, a mountain bike can be insured for the downhill weekend in Davos for a few Swiss francs. For the launch of the offer, users are receiving an exclusive voucher worth over CHF 20 that can be used to pay for insurance cover.
Short profile of HITS and LINGS
HITS is a subsidiary of Generali (Switzerland) Holding Ltd. As an insurtech hub, HITS is responsible for innovation within the Generali Group across all its locations. LINGS is one of the products created through HITS. Since 2017, LINGS has been the first and only insurance in Switzerland through which items such as bikes, camera equipment or drones can be insured on a daily basis – only when the items are actually being used.
ABOUT GENERALI
The Generali Group is an independent Italian group with a strong international presence. Established in 1831, the company is now one of the world’s leading insurers. Generali has around 72,000 employees serving more than 65.9 million customers in 50 countries. The Group’s total income came to more than EUR 70.7 billion in 2020, making Generali the market leader in Western Europe. The company is also an increasingly important player in Central and Eastern Europe as well as in Asia.
Generali’s roots in Switzerland date back to 1887. Today, Generali (Switzerland) Holding Ltd. operates throughout Switzerland, with two head offices – one in Adliswil and one in Nyon – and a wide network of agencies. The insurer has more than one million customers and offers products for every situation in life. These include property insurance, legal expenses insurance, life insurance and pension solutions. Generali partners with start-ups to develop innovative products. The company is the first Swiss insurer to launch a fully digital pillar 3a.