Generali Switzerland presents Acoustic Tour by musician Bligg

Jun 19, 2019.

Generali Switzerland is teaming up with Bligg as part of the Swiss musician’s Acoustic Tour. The insurance company and artist have bonded over their shared interest in building authentic and personal connections with customers and audiences. The partnership will get underway at this year’s Zürifäscht.

In December 2019, the Swiss-German musician will be showing a different side to his sound and style on his latest tour. For the first time ever in his more than 20-year career, Bligg will be performing his greatest hits live and unplugged. After frequent appearances at the biggest venues throughout the country, the dialect artist is now going back to where it all began by giving concerts on smaller stages that guarantee an intimate, personal and relaxed atmosphere. Various shows are specifically aimed at families and will take place in the afternoon. As family life is just as important to Generali, the insurer is delighted to be presenting Bligg’s Acoustic Tour as the artist’s exclusive partner.


Commenting on the new partnership, Bligg says: “I tend to be quite cautious when it comes to partnerships, because it’s really important to find the right fit at every level. However, in the case of Generali, everything clicked right away and I can completely identify with the message we’re trying to get across.”


“We are thrilled to be working with Bligg during his Acoustic Tour. Getting close to customers is always our number one priority when entering into partnerships. So the aim of Bligg’s tour perfectly matches our own,” states Mike Fuhrmann, Chief Marketing & Customer Officer at Generali Switzerland.


The strategic partnership will be launched at this year’s Zürifäscht, where Generali is one of the sponsors and will run a stand at Utoquai. Bligg will be there on Saturday, 6 July 2019 to tempt thirsty visitors with his own refreshing smoothie. All proceeds will go to The Human Safety Net, a global movement launched by the Generali Group to empower disadvantaged people. Bligg is just one of the many attractions in store at the Generali stand.