Lion Kids by Generali 2024

By children for children.

Embarking on a musical education requires a dream, motivation and, above all, a structured framework that allows individual potential to unfold. In cooperation with the Swiss Music Awards (SMA), we have launched a music promotion programme. This enables children to discover their musical talents - and all for a good cause. 

Once again this year, children aged 6 to 12 will have the opportunity to express themselves creatively in our one-day music workshops. The workshops will take place in Fribourg, Bern, Basel, St. Gallen and Zurich. Together with our musical mentor Dodo, the children will rehearse a song that will be released in autumn 2024. The proceeds will all go to our "The Human Safety Net Switzerland" foundation, where they will benefit disadvantaged families.