SMA Kids: our workshops 2020

A program founded by Generali and the Swiss Music Awards (SMA)

To pursue an education in music, you need a dream, motivation and, above all, the opportunity to fulfil your potential. That’s exactly what our music workshops offer children and young people – a platform to discover and experience their musical talents.

In our five one-day workshops in Zurich, Lucerne, Berne, Fribourg and Basel, children and young people worked together with our brand ambassador Bligg to create and produce our first SMA Kids Song. They made music, danced and sang with lots of enthusiasm and even more feeling.


Of course, we captured all our emotions on our journey through Switzerland.


Take a look!