Great Start!

Excellent: quality seal for apprenticeship training

Recommended by apprentices: We have received the “Great Start!” quality seal, marking us as an excellent apprenticeship training provider. We are among the best companies offering apprenticeships in Switzerland.


Focus on apprenticeship training culture

Companies that offer attractive apprenticeships have one thing in common: in addition to high-quality professional training, they also have a real focus on their apprenticeship training culture. For apprentices, the HOW is often more important than the WHAT. If someone feels accepted, valued and encouraged, this also increases their enjoyment of their work and their personal commitment. These are the kind of apprenticeship training companies that come recommended by apprentices,  as is the case with Generali Switzerland.

This has long been clear to our apprentices, but has now been officially confirmed by “Great Start!”.  Generali is an excellent apprenticeship training provider and among the best in Switzerland. We are very proud of this award and would like to take this opportunity to thank all of our trainers, instructors and Academy trainers; their daily commitment has contributed to this success.


What is “Great Start!”?

“Great Start!” – a rating scheme and  award for the best apprenticeship training providers in Switzerland – is an initiative to further strengthen the excellent vocational training and workplace culture in Switzerland. Companies receive feedback on their strengths and a range of subject areas from a survey carried out among their apprentices. "Great Start!" encourages companies to share best practices  and awards the best apprenticeship training companies   the "Great Start!" award.

The initiative is run by the international research and consulting company Great Place to Work® (GPTW) Switzerland. Great Place to Work® has locations in more than 60 countries and surveys around 7,000 companies and organisations every year for the largest global study on workplace culture.


All in all, I can say that this is a very good apprenticeship training provider.

How is the certification awarded?

The “Certified Apprenticeship Training Provider in Switzerland” award is based on a unique certification procedure that factors in the presentation of the company’s training concept and feedback from their apprentices. GPTW uses a proven dual-perspective survey method:

  1. Apprentice survey / trust index©: The certification is based on feedback from the apprentices in the company.
    The training culture is assessed by means of an extensive survey consisting of 27 questions, covering various areas that are key for excellent apprenticeship training companies.
  2. Training concept: The company apprenticeship training concept is equally important for a successful overall assessment. Generali has created a 40-page apprenticeship training concept that covers all of the most important points.


Evaluation criteria: What must be achieved?

In order for a company to be certified as among the “Best apprenticeship training companies in Switzerland”, at least seven out of ten apprentices have to answer "Yes" to all questions in the apprentice survey.

When it comes to the training concept, the evaluation focuses on the diversity of measures, the originality and creativity of the design, and the extent to which measures can be personalised.

Generali meets all criteria in full, and is 7% above average compared to the benchmark (by comparison with all certified apprenticeship training companies), with a total Trust Index score of 90%.