To pursue an education in music, you need a dream, motivation and, above all, a framework in which you can explore your own potential. Together with the Swiss Music Awards (SMA), we have launched a music promotion programme, with which we want to give children the chance to discover their musical talent. And it’s for a good cause, too. With two successful years behind us, we’re looking forward to continuing our programme as “Lion Kids by Generali and SMA”.
This year, we are again giving children between the ages of 6 and 12 the opportunity to express themselves through music at our one-day workshops in Fribourg, Brig, Berne, Zurich and Basel. Under the tutelage of our musical mentor, the children will learn to play a song that will be published in autumn 2022. With the money that is raised, we can fulfil the heartfelt desires of children who have experienced few moments of real joy in their lives.
Stefanie Heinzmann: our musical mentor for 2022
Stefanie Heinzmann is the first mentor to come on board our Lion Kids music promotion programme.
The 150 “Lion Kids” who joined our musical workshops in Fribourg, Brig, Bern, Zurich and Basel not only got to experiment with instruments – they also wrote their own song lyrics, danced, and sang with great enthusiasm. Together with Stefanie Heinzmann, our musical mentor for 2022, they used what they learned to compose and produce the new “Lion Kids” song, entitled “Our Time is Coming”, which was written specially for our music promotion programme by Stefanie. The Valais-born singer wanted this song to leave the kids with an important message: “You’re perfect as you are”.
“Our Time is Coming” is available to download here. The song is, of course, available on all other popular streaming and download platforms.
All proceeds go to fulfilling the heartfelt desires of socially disadvantaged and sick children.
«I’m really looking forward to actively supporting the ‘Lion Kids by Generali and SMA’ music promotion programme. I think it’s great that the proceeds from this song will go to a good cause. But most of all I’m looking forward to accompanying the kids on their musical voyage of discovery and enjoying plenty of enjoyable moments with the next generation.»
