About Lion Kids by Generali and SMA

By children for children.

The music promotion programme «Lion Kids by Generali and SMA», launched by Generali Switzerland and the Swiss Music Awards (SMA), gives children between the ages of 6 and 12 easy access to music. The programme offers Swiss youngsters a free platform on which to experience music in all its forms.


Nationwide music workshops in alternating cities are a core element of the programme and provide an opportunity for the children to express themselves through music.


The children are supported in the workshops by a different musical mentor each year. They study a song that the artist has written and produced especially for the music promotion programme. Together with their mentor, the children sing the main passages of the song, which are then incorporated into the final piece.


The song is released in autumn every year. With the money raised from it, our foundation «The Human Safety Net Switzerland» and our partner «Petite Suisse» fulfil the heartfelt desires of sick, disabled and socially disadvantaged children. The song can be downloaded here on our website in return for a donation of any amount. It is also available on all major download and streaming platforms. These proceeds go to the good cause, too.


Here you can listen to our song «There for you», which the children produced with Luca Hänni last summer. Donate now and help fulfil a child’s heartfelt desire!


A song for a good cause – we fulfil the heartfelt desires of children

Since we believe that every child counts, we give sick, disabled and socially disadvantaged children the chance of a new and brighter future. All song proceeds therefore go to our foundation «The Human Safety Net Switzerland». With the money that is raised, our foundation and our partner “Petite Suisse” fulfil the heartfelt desires of children who haven’t had much to be happy about in their lives. Because we love putting smiles on their faces!


Here you can find out more about our partnership and the heartfelt desires that we fulfil with the proceeds.


The workshops

In our workshops, children are introduced to a wide range of music-related topics in a fun way. The activities are divided into a theoretical part and a practical part:


Theoretical part

In the mornings, the children are split into groups and introduced to the topics of «band», «songwriting» and «rhythm» in rotating sub-workshops.


The aim of the band and rhythm workshops is for the children to find one or two instruments that match their personalities and to have their first positive experiences and feelings of accomplishment with them under professional guidance. In the songwriting workshop, the children write their first lyrics.


Here, the focus is less on musical theory and note reading, and more on direct contact with sound, rhythm and melodies. The aim is to find instruments that match their personalities. They get their first feelings of accomplishment under professional guidance. We want the children’s curiosity and playfulness to bring them closer to music with our guidance.


Practical part

The afternoons are all about making music together. The children practise the new «Lion Kids by Generali» song with the guest artist. It is then released in autumn on all popular platforms and here on our website.


All children between the ages of 6 and 12 can participate with their parents’ consent. The number of participants is limited to 30 children per workshop, with a maximum of two children from the same household.


Further information, along with some snapshots from the music promotion programme in, can be found here.



La Gustav Akademie

The La Gustav Akademie is a non-profit association and an after-school musical and multilingual project aimed at the promotion of talented young musicians. It was founded by Fribourg musician Gustav. Team members from the Gustav Akademie will be overseeing the educational part of the project.

Swiss Music Awards

The Swiss Music Awards (SMA) organisers are supporting our project with their media network and are offering us a major platform on which to continue the project long term.

The Human Safety Net Switzerland

The Human Safety Net Switzerland supports socially disadvantaged families in Switzerland. Together with our partner Petite Suisse, we support sick and socially disadvantaged children and fulfil their heartfelt desires. Because we love putting smiles on their faces!

Our partners

Since 2020 we have counted the Drum Festival Switzerland among our partners and we look forward to further cooperation.


For years, Drum Festival Switzerland has been making a big contribution to introducing children to the world of drumming and actively supporting talented young drummers. Children in our workshops who are particularly interested in drumming can develop their skills further with the help and support of Drum Festival Switzerland.


And who knows: maybe one of the kids will end up as the drummer in a famous band, or as a solo artist, or playing in a classical orchestra. Or they might simply use the instrument as a tool for improving their creativity, stamina, self-confidence and social skills.


The Drum Festival also holds a competition for young drummers every two years.